Friday morning my wife and I were in Portland, Oregon, on our way to the zoo. (More on that later.) We had ridden MAX, the light rail system, into downtown and had to transfer lines in Pioneer Square (AKA Portland’s Living Room).
While there, we saw the new Apple store. It was early in the morning and it wasn’t opened yet.
The architecture was Lego Meets Glass. It was a rectangular building with a long back wall covered with assorted goodies and three other walls consisting of giant panels of glass. The simple design spoke of transparency, projecting an airy, light, sense of come-see-what-we’ve-got. Sleek, clear, simple and white. And, although I didn’t know it at the time, there’s also a lawn on the roof.
I said to my wife, “I’ll bet there’s at least 57 iPads in there.” (Homage to Steve Martin.)
Inside one solitary worker sat at a desk feverishly clicking, thinking and doing about Apple stuff.
In front, slowly traversing the entire length of the store at a leisurely pace, were two security guards. They looked bored out of their minds. I forgot to look to see if they were armed, but we are talking about an Apple store, right? The place was obviously where riches were stored.
There’s not going to be an Oceans 7.1.1 heist here today. Not on my iWatch!
Suddenly a man approached the front of the building. The security guards sniffed him but apparently he checked out. He arrived at the front door and waved at the man inside. He was special. He measured up. He got to go inside.
I’d heard that Apple stores have something called a Genius Bar but I didn’t see a single bottle of booze. Hell if I was going there for a drink.
Unfortunately we couldn’t wait around all day. We had a train to catch. Before we turned away I saw a security guard hock up a loogie the size of an iPod Nano and launch it on the shiny white steps. The guards leisurely turned and began shuffling towards each other again. A vision of the North Korea border suddenly leapt unbidden to my mind.
I felt tingles. This portended good. Suddenly I knew the trip to the zoo was going to be something special. Things were happening. We walked a block and waited for our ride while looking at a Nike swoosh symbol the size of the Titanic.