The “multiplier effect” is an economics term that means so much horseshit or some such. (Economics is the branch of sociology that specializes in humans fucking each other and not in a fun way.)
I’m here to tell you about the real multiplier effect.
It works a little something like this:
A store notices, perhaps even by accident, that products with a red dot sticker are selling slightly faster than non-stickered items.
The produces a sexual response within the store owners, but that’s a story I’m saving for another post. Click here to buy access to my premium content.
This week Starbucks announced changes to their rewards program. What does it mean?
Don’t worry. I’m here to break it down brevity-style. No, not breve. Starbucks “baristas” don’t know that word.
Why the change? According to Starbucks Newsroom official website it was done “based on the #1 customer request” to have more stars. In other words, you asked for this. Look what you made us do!
In the way back I’d heard about Starbucks stars. I drank there when it was in my face and I wanted coffee so I enthusiastically figured, “What the hell?” I signed up and gave it a try.
My organization asked me to select a vendor, conduct negotiations, and secure their services. To that end I put on a suit and tie. I also washed myself. (With soap this time.) This was important.
Naturally I selected a slick company that was “unparalleled” and the “world’s best” at what they did. I was connected with a sales person. We did a little dance.
I filed reports with the CEO about what I learned. He got back to me. He was going with my recommendation.
Oh, shit.Company credit card in hand, I inked the contract. I was then directed to the company’s website to open our shiny new account.
ERROR. (See right.)
Every journey begins with a single step. Each step is an interval where you can be screwed. Enjoy the journey.
“Thanks for choosing ACME Velociraptors Inc. LTD Corp.,” said the salesperson who was now my close personal friend. “I’ll give you a call on Monday to go over implementation.” He even bade me, “Have a nice weekend.”
It’s now Monday. I’m literally stunned that he didn’t call. Am I supposed to wait three days before I call him? I don’t want to look desperate. Oh, forget it. I already emailed him a couple hours ago. He hasn’t called back.
Where did I go wrong? I thought he liked me.
This is one bump in the road too many. Suddenly I don’t feel so good. This is a bad omen, man. This does not portend well. Beware the bodes of business.
Is he born of a jackal or is that me? I’m new to this shit.
A canned hunt is a trophy hunt in which an animal is kept in a confined area, such as in a fenced-in area, increasing the likelihood of the hunter obtaining a kill. According to one dictionary, a canned hunt is a “hunt for animals that have been raised on game ranches until they are mature enough to be killed for trophy collections.”
If, like me, you ask, “What the fuck is a trophy hunt?” here’s a little help:
Trophy hunting is the selective hunting of wild game animals. Although parts of the slain animal may be kept as a hunting trophy or memorial (usually the skin, antlers and/or head), the carcass itself is sometimes used as food.
Yup. There’s stuff going on in the world that I can’t possibly imagine.
Who is lying to you? Basically anyone flappin’ their gums. But who’s really lying? I think the probability goes off the charts when it’s someone in retail and/or someone trying to sell you something.
For example, one group conducted a study and found that one-third of seafood sold in the United States is “mislabeled.” I think that’s the nice way of saying, “fucking liars.”
The study found that 50% of tuna sold in Washington D.C. restaurants was something described as “cheaper” and that 87% of the time seafood described as “snapper” was actually something else.
Talk about having a whale of a good time!
In other news, the “biggest US honey supplier admits to laundering, mislabeling Chinese honey.” Yeah, Chinese honey is banned from U.S. markets. That doesn’t mean it’s not for sale down the street, though. Why use the real thing when you can acquire “cheap honey” from China? Because, profits.
Earlier this year Apple agreed to pay $450 million to settle claims it colluded with five major publishers to inflate book prices. As part of the deal, Apple, of course, admitted to no wrongdoing.
Also this year Whole Foods Market, as part of a settlement, was ordered to pay $800,000 for overcharging customers. For its part, Whole Foods claimed their prices were accurate “98% of the time.”
AT&T agreed to pay $105 million as part of a settlement for “adding fees that customers didn’t authorize” to phone bills.
When you stop to consider that these are most likely outlier cases, in terms of actual consequences, it is easy to imagine the vast majority of fraud goes completely unpunished. And you can take that to the bank.
Banks? Never mind. Don’t get me started.
Drop on the deck and flop like a fish! You can trust me, your humble guru. I’m not selling anything.