The “multiplier effect” is an economics term that means so much horseshit or some such. (Economics is the branch of sociology that specializes in humans fucking each other and not in a fun way.)
I’m here to tell you about the real multiplier effect.
It works a little something like this:
A store notices, perhaps even by accident, that products with a red dot sticker are selling slightly faster than non-stickered items.
The produces a sexual response within the store owners, but that’s a story I’m saving for another post. Click here to buy access to my premium content.
The holiday season is upon us. This may be a festive time of year but sometimes it’s important to slow down, focus, center, be present, and remember our roots.
For me, today, that means pausing to pay homage to the poop tag.
“Roll the crap. Action!”
Once upon a time a company made a game called Cards Against Humanity. It was mildly cute but a blatant rip of Apples To Apples. They lost points on that.
But now, I’m happy to say they have more than redeemed themselves. The Christmas spirit is very much alive. So much so, you might say that I’ve been moved.
Who is lying to you? Basically anyone flappin’ their gums. But who’s really lying? I think the probability goes off the charts when it’s someone in retail and/or someone trying to sell you something.
For example, one group conducted a study and found that one-third of seafood sold in the United States is “mislabeled.” I think that’s the nice way of saying, “fucking liars.”
The study found that 50% of tuna sold in Washington D.C. restaurants was something described as “cheaper” and that 87% of the time seafood described as “snapper” was actually something else.
Talk about having a whale of a good time!
In other news, the “biggest US honey supplier admits to laundering, mislabeling Chinese honey.” Yeah, Chinese honey is banned from U.S. markets. That doesn’t mean it’s not for sale down the street, though. Why use the real thing when you can acquire “cheap honey” from China? Because, profits.
Earlier this year Apple agreed to pay $450 million to settle claims it colluded with five major publishers to inflate book prices. As part of the deal, Apple, of course, admitted to no wrongdoing.
Also this year Whole Foods Market, as part of a settlement, was ordered to pay $800,000 for overcharging customers. For its part, Whole Foods claimed their prices were accurate “98% of the time.”
AT&T agreed to pay $105 million as part of a settlement for “adding fees that customers didn’t authorize” to phone bills.
When you stop to consider that these are most likely outlier cases, in terms of actual consequences, it is easy to imagine the vast majority of fraud goes completely unpunished. And you can take that to the bank.
Banks? Never mind. Don’t get me started.
Drop on the deck and flop like a fish! You can trust me, your humble guru. I’m not selling anything.
History is written by the victors.
–Winston S. Churchill
I have this personal pet theory. It goes a little something like this:
What do I mean by this? It’s time for a tale of hungry dogs, drowning by garden hose, buxom secretaries, altered birth certificates and who’s car is parked next door.
For the United States it is voting day at last.
As early as tomorrow freedom will ring across the land as all the political ads will finally stop running. Yes, for once in my life, I’ll be happy to hear about side effects (up to and including death), how much money I won’t have in my retirement and garments specially designed for Americans and made in China so they can inhale whole containers of Ben & Jerry’s ice cream (where a pint is still 16 ounces) and finger the remote control – all at the same time!
This day brings a lot of craziness.
I’m not going to miss the ads. Let’s take a look at Measure WTF. Ostensibly this measure was brought to the ballot via the citizen initiative process. What does that mean? Most likely that paid canvassers collected the signatures. What’s that? I love the smell of democracy in the morning.
Note: I have chosen to include the “gamergate” hashtag with this post. Am I using it correctly? I don’t really know. I don’t have a friggin’ clue. I am not a gamegate scholar. I don’t have the time or inclination. I don’t really care if I’m using it improperly. That’s not what this post is about. IMHO a lot of people are trying to control, define and co-opt the term based on their own bias, point of view and/or agendas. I’m not taking sides in any gamergate wars. Any offense you perceive as you read the following is your own. –Ed.
Dear Ms. Sarkeesian,
May I call you Anita? I hope so. If not, that’s okay, too. Either way, no offense is intended.
I’ll be honest. I look up to you. I think you are a true modern day hero. When I say “hero” I mean that in the grandest sense of the word. You rock.
Wikipedia says that “[a] hero (masculine) or heroine (feminine) refers to characters who, in the face of danger and adversity or from a position of weakness, display courage and the will for self-sacrifice—that is, heroism—for some greater good of all humanity.” Two different words for “hero” based on gender? Isn’t that part of the problem? Whatever. Either way, I believe a “hero” is you.
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